McCann London
Halo 3 - 'Believe'
As Managing Partner & Strategy Lead for Xbox EMEA, Tom led the regional development of the only campaign ever to win the Grand Prix at Cannes Lions (Integrated) + the APG Creative Strategy Awards + the EACA Euro Effies.
Halo 3 sold £84m in its opening 24 hours: the biggest ever entertainment launch in history, dwarfing both the Spiderman 3 movie & final Harry Potter book launches.
CLIENT:
Xbox
DATE:
September 2007
CATEGORY:
Advertising