Cast Yourself - Casting Creme Gloss Social Campaign

Cast Yourself with L'Oreal Paris

L’Oreal launched a 360 campaign(Digital, Print and TV) to search for the perfect redhead, brunette and blonde. These three lucky individuals would be featured with Cheryl Cole to promote the brand.

L’Oreal fans casted themselves on Facebook by uploading their photos and completing the sentence “I Love Casting Creme Gloss because…”. The highest user voted contestants where invited to audition for the role at L’Oreals HQ.

Over 1,450 applicants, a major spike in PR and huge engagement on the Facebook page leaded to a 20% sales uplift